Advertisers & Agencies

NEW YORK, NY — December 4, 2007: Undertone Networks announced today that it is offering a new high-impact advertising solution designed to increase levels of consumer engagement for both brand and direct response advertisers called the Homepage Experience.

The Homepage Experience combines prestitial and synched ad units across Undertone’s network of the top content sites on the Web. Undertone has developed this turnkey solution to provide the scale that their Fortune 500 clients require along with the ability to target key content channels and categories. Using a roadblock effect, marketers increase exposure while communicating more information to the consumer over multiple ad units.

"Our clients demand increased exposure and higher visibility for their advertising campaigns," said April Weeks, Director of Digital Media, at TM Interactive. "Working with Undertone Networks, we're able to provide a high-impact solution that delivers total consumer immersion in the advertising campaign on premium sites, reaching a more affluent and influential consumer."

"Time and again we’ve heard advertisers tell us they continually seek advertising solutions that maximize visibility and offer the highest impact for their campaigns," said Michael Cassidy, CEO of Undertone Networks. "Our new Homepage Experience advertising solution does just that."

Undertone Networks’ prestitial unit enables advertisers to reach targeted consumers in uncluttered environments with greater cost efficiencies by delivering full-page rich media or video ads served to consumers before they enter a site. The synched ad unit, available throughout Undertone’s network of best-in-class, premium web properties, features two "above the fold" placements on a webpage to help increase click through rates, consumer engagement and brand recall.

Advertisers also have the option of choosing the individual prestitial or synched advertising units. To learn more about these solutions, please visit www.undertonenetworks.com.

About Undertone Networks

Undertone Networks, an Intercept Interactive company, is a premier online advertising network comprised of today's top media properties. Launched in 2002, Undertone provides online solutions that help advertisers achieve their brand and performance-based initiatives via a comprehensive selection of ad formats, rich media, targeting capabilities and personalized service. The company is headquartered in New York and has offices in Atlanta, Dallas, Los Angeles and San Francisco. For more information, please visit www.undertonenetworks.com.