Press Release

New York - September 26, 2005: Undertone Networks, a premier online advertising network comprised of today's top media properties, announced today its 2005-2006 Strategic Sponsorship agreement with the Boston Interactive Media Association (BIMA). In the year-long sponsorship, Undertone is one of five companies partnering with BIMA to support its sales, marketing and outreach initiatives in the New England market.

BIMA is a non-profit organization dedicated to creating an educational and social setting to unite those committed to the advancement of interactive advertising and marketing in the greater Boston area. Strategic Sponsors are vital to the BIMA organization. They provide the funding necessary to run basic operations and help to keep costs down for members.

"We are grateful to Undertone Networks for committing its resources," stated Sara Fraim, BIMA's Program Manager. "Their support allows BIMA to continue its mission providing a forum for interactive advertising professionals to network, share best practices, and simply learn from each other. Their support is also a true testament to their commitment to the online advertising industry as well as the New England region."

"We're looking forward to this sponsorship and getting more involved with BIMA," stated Michael Cassidy, Undertone's President and Chief Executive Officer. "BIMA's active schedule of events, ongoing member relations and strong ties to the online advertising community overall provide its sponsors with a trusted and respected forum to build and further relationships in this important market."

The other 2005-2006 BIMA Strategic Sponsors include Advertising.com, Ask Jeeves, ESPN.com, and MSN.

About Undertone Networks

Undertone Networks, a division of Intercept Interactive, is a premier online ad network comprised of today's top media properties. Founded in 2002, Undertone provides online solutions that help advertisers achieve their brand and performance-based initiatives via a comprehensive selection of ad formats, rich media and targeting capabilities. The company is headquartered in New York and has a sales office in San Francisco. For more information, please visit www.undertonenetworks.com.

About BIMA

Established in 1998, BIMA was formed to unite those committed to the advancement of interactive advertising and marketing in an educational and social setting. As New England's only online advertising-focused industry group, BIMA is comprised of the most prestigious agencies, clients, publishers and technology providers in the region. In 2000, BIMA was acquired and became a special focused-interest group under the Massachusetts Innovation and Technology Exchange (MITX) umbrella organization. Formerly known as MIMC, MITX is a non-profit trade organization that accelerates business opportunities and professional development for those who seek to create business advantage through the innovative application of technology and services. For more information about BIMA, please visit www.bima.org.

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