Advertisers & Agencies
Display Ads
Ad SpecificationsIn-Banner: All text and graphics stay within ad unit.
Expandable Banner: Ad expands beyond its original size upon user or host initiation.
Pop-under: Ad that appears over or under the page in a separate browser window.
| Placement | Ad Size | File Size | Animation | Looping | Delivery Method |
Rich Media Accepted |
| Skyscraper | 160x600 | 30K | 15 seconds | 3 loops | GIF/JPEG, Flash or Third-Party Ad Tags | 100K, In-Banner, Expandable |
| Rectangle | 300x250 | 30K | ||||
| Leaderboard | 728x90 | 30K | ||||
| Pop-Under | 720x300 | 50K | Unlimited | Unlimited | 100K, In-Banner | |
| Video | Ad Size | Format | Initiation | Length | Audio | Video Controls |
| Preroll | 320x240 | Various* | User-initiated | 15 and 30 seconds | On By Default (Mute Button Enabled) | Disabled (Users CANNOT Skip the Ad Play) |
| Companion Ad** | 728x90 AND 300x250 | 30K maximum file size | 15 seconds of animation | 3 loops | GIF/JPEG, Flash or Third Party Ad Tags | No Rich Media Accepted |
| Rich Media | Ad Size | Format | Initiation | Length | Audio | Rich Media Accepted |
| Full Page Ad | 700x500 | 100K maximum file size | 15 seconds of animation | 3 loops | GIF/JPEG, Flash or Third Party Ad Tags | 100K, In-Banner |
| Synched Ads | 728x90 AND 300x250 or 160x600 |
* Undertone accepts all video formats. Please send the format you have and we will convert as needed.
** A combination of Leaderboards and Rectangles are required based on varied publisher specifications. Distribution between the two formats is at Undertone's discretion and cannot be guaranteed.
Third-Party Ad Tag Guidelines:
| • 24/7 OAS | • Doubleclick (DART) | ||
| • AdDynamix | • Interpolls | ||
| • AtlasDMT | • Mediaplex | ||
| • BlueStreak | • Pointroll | ||
| • Eyeblaster | • TruEffect | ||
| • Eyewonder | • X+1 | ||
| • DartMotif | • Zedo |
Supported Third-Party Tag Formats:
| • Standard Tags (IMG/HREF URLs) | |
| • IFRAME - must allow Publisher click tracking | |
| • JavaScript - must allow Publisher click tracking |
Note: All tags should be submitted with implementation documentation for cache busting requirements and publisher click tracking support.
Rich Media Guidelines
| Undertone works with all major rich media providers and is part of Pointroll’s Included program. |
Audio:
| • Only user-initiated audio allowed. | |
| • Must contain clearly visible mute/stop functionality. |
Video:
| • Must contain visible stop/play and pause or mute functionality. | |
| • Accompanying audio for video ads should be user-initiated. | |
| • Maximum play time allowed is 30 seconds. |
Expandable:
| • User-initiated expandables should be on mouse over or click and should support a close button and minimize on mouse-off. | |
| • Host-initiated expandables must have a close button. |
Synched Ad Guidelines:
| • Client must supply all three in page sizes per the specifications listed above. (728x90, 300x250 and 160x600) | |
| • If the units are going to "interact" with each other, client must time their animations accordingly. Undertone will ensure that all units begin animation at the same time. |