Advertisers & Agencies

Background

Wells Fargo (NYSE: WFC) is a diversified financial services company providing banking, insurance, investment, mortgage and consumer finance products to more than 23 million customers through 6,092 stores, the Internet and other distribution channels across North America and elsewhere internationally. As Wells Fargo's online agency of record, Media Contacts partnered with Undertone Networks to help the company reach its traffic, lead generation and awareness goals.

Objectives

The campaign objectives included generating qualified leads and driving website traffic by promoting the Wells Fargo Online Banking 10th Anniversary Sweepstakes. The secondary objectives included generating overall awareness for Wells Fargo and further establishing the company as an online banking option in the marketplace.

The secondary objectives included generating overall awareness for Wells Fargo and further establishing the company as an online banking option in the marketplace.

Strategy
By utilizing demographic and historical information from previous Wells Fargo campaigns, Undertone identified key websites and placements across its finance, business, news and lifestyle channels. The six week campaign included a variety of sweepstakes and countdown creative which were allocated to the most relevant placements.

Client: Wells Fargo
Agency: Media Contacts

Results

Undertone Networks was among the top 10% of all online performers for this campaign. Undertone was also credited with delivering the highest volume of new leads for this initiative and helping Wells Fargo successfully announce their 10 year anniversary.

"Undertone Networks was an important part of the campaign's success. The Undertone team easily accommodated the specific campaign requirements and helped to restore the client's confidence in online ad networks. With Undertone, we not only were able to reach the volume of users we were looking for but we also produced the quality leads the client expected."

Christian Rodgers
Account Director
Media Contacts